BBI Success Stories

Etisalat (e&)Egypt · Telecommunications

Online ODS End-to-End Solution

Real-Time Strategy, Integration & Web Services

Business problem
Integrating multiple source systems and a new CRM project
What BBI changed
Defined an end-to-end strategy for a real-time Operational Data Store
Strongest supported result
Real-Time ODSStated outcome
  • Real-Time ODSStated outcome
  • Unified Customer DataStated outcome
  • CRM IntegrationStated outcome
  • Web Service AccessStated outcome

01Context

Etisalat Egypt, a subsidiary of the Etisalat Group, is a leading telecom operator offering voice, data and internet services across Egypt with high-quality network coverage. Etisalat needed a real-time Operational Data Store to support real-time data integration and application services.

02Challenge

Before

  1. 01Integrating multiple source systems and a new CRM project
  2. 02with customer data scattered across systems and no unified, real-time data layer

After, as stated

  • Real-Time ODS
  • Unified Customer Data
  • CRM Integration
  • Web Service Access

03What BBI delivered

Real-Time Strategy, Integration & Web Services

  1. Real-Time ODS Strategy

    Defined an end-to-end strategy for a real-time Operational Data Store

  2. Successful POC

    Validated the approach through a proof of concept on Informatica Real-Time Edition

  3. Consolidated ODS

    Implemented a real-time ODS unifying structured and unstructured sources

  4. CRM Data Integration

    Enabled efficient integration of customer data for the new CRM project

  5. Portal Integration

    Connected the ODS to the Etisalat portal for enterprise application access

  6. SAP Query Web Services

    Enhanced enterprise application integration via SAP query web services

04Outcomes

Stated outcome

Listed as an outcome in the case study, without a figure.

  • Real-Time ODS
  • Unified Customer Data
  • CRM Integration
  • Web Service Access

05Technology & capabilities

Technology named in the case study

Capabilities

Numbers show how many of the 50 stories share each item.

06Related stories

Source notes
  • BBI Company Profile 2025 — case studies, slide 19. The deck classifies this story under “Telecommunications” and lists its location as “Egypt”.
  • Outcome labels are quoted from the case study. Their grouping (impact, scope, delivery, stated) is editorial.
  • The animation at the top of the page is an illustration, not a diagram of the client's systems.

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