BBI Success Stories

Etisalat (e&)Egypt · Telecommunications

Data Integration and Data Service Development

Real-Time ODS, Unstructured Data & CDC

Business problem
Integrating real-time data across multiple IT source systems and delivering a unified, efficient data layer for CRM and other business applications
What BBI changed
Implemented a real-time ODS on Informatica Real-Time Edition
Strongest supported result
Real-Time ODSStated outcome
  • Real-Time ODSStated outcome
  • Unified Data LayerStated outcome
  • CDC IntegrationStated outcome
  • Enhanced AppsStated outcome

01Context

Etisalat Egypt, a subsidiary of the Etisalat Group, is a leading telecom operator offering voice, data and internet services across Egypt with high-quality network coverage. Etisalat sought advanced data integration services to meet real-time business needs through Operational Data Stores.

02Challenge

Before

  1. 01Integrating real-time data across multiple IT source systems and delivering a unified, efficient data layer for CRM and other business applications

After, as stated

  • Real-Time ODS
  • Unified Data Layer
  • CDC Integration
  • Enhanced Apps

03What BBI delivered

Real-Time ODS, Unstructured Data & CDC

  1. Real-Time ODS

    Implemented a real-time ODS on Informatica Real-Time Edition

  2. Multi-Source Integration

    Unified structured and unstructured data sources into one data layer

  3. Unstructured Formats

    Integrated unstructured and complex data formats during Phase 1

  4. Web Service CDC

    Added Etisalat portal integration with web service change data capture in Phase 2

  5. CRM Integration

    Seamlessly connected the real-time ODS to CRM and other applications

  6. Data Services

    Enhanced enterprise application capabilities through web services

04Outcomes

Stated outcome

Listed as an outcome in the case study, without a figure.

  • Real-Time ODS
  • Unified Data Layer
  • CDC Integration
  • Enhanced Apps

05Technology & capabilities

Technology named in the case study

Capabilities

Numbers show how many of the 50 stories share each item.

06Related stories

Source notes
  • BBI Company Profile 2025 — case studies, slide 23. The deck classifies this story under “Telecommunications” and lists its location as “Egypt”.
  • Outcome labels are quoted from the case study. Their grouping (impact, scope, delivery, stated) is editorial.
  • The animation at the top of the page is an illustration, not a diagram of the client's systems.

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