BBI Success Stories

Etisalat (e&)UAE · Telecommunications

Full Data Migration

Architecture, Code Migration & Governance

Business problem
Migrating a live 50TB production DWH with complex transformations
What BBI changed
Defined and implemented the target Netezza database architecture
Strongest supported result
50TB MigratedImplementation scope
  • 50TB MigratedImplementation scope
  • 450+ Scripts MovedImplementation scope
  • Redesigned ETLStated outcome
  • Governed MigrationStated outcome

01Context

Etisalat UAE is a prominent multinational telecom company operating across 15 countries and serving over 167 million customers worldwide. Etisalat needed to migrate its production data warehouse from Teradata to IBM Netezza to resolve performance issues and meet current business needs.

02Challenge

Before

  1. 01Migrating a live 50TB production DWH with complex transformations
  2. 02low performance and poor data quality
  3. 03150 million daily records
  4. 04outdated ETL with no metadata management

After, as stated

  • 50TB Migrated
  • 450+ Scripts Moved
  • Redesigned ETL
  • Governed Migration

03What BBI delivered

Architecture, Code Migration & Governance

  1. Database Architecture

    Defined and implemented the target Netezza database architecture

  2. Security Matrix

    Designed and applied a security matrix for the migrated environment

  3. Script Migration

    Migrated 450+ BTEQ scripts and 60+ stored procedures to Netezza

  4. ETL Redesign

    Redesigned ETL processes for full compatibility and performance on Netezza

  5. Live 50TB Migration

    Moved the live production DWH while handling 150M daily records

  6. Migration Governance

    Established best practices for data migration and governance

04Outcomes

Implementation scope

What was implemented, and at what scale. Not a measure of business impact.

  • 50TB Migrated
  • 450+ Scripts Moved

Stated outcome

Listed as an outcome in the case study, without a figure.

  • Redesigned ETL
  • Governed Migration

05Technology & capabilities

Technology named in the case study

Capabilities

Numbers show how many of the 50 stories share each item.

06Related stories

Source notes
  • BBI Company Profile 2025 — case studies, slide 21. The deck classifies this story under “Telecommunications” and lists its location as “UAE”.
  • Outcome labels are quoted from the case study. Their grouping (impact, scope, delivery, stated) is editorial.
  • The animation at the top of the page is an illustration, not a diagram of the client's systems.

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